| Fertilizer is an indispensable means of production in agricultural production and a "food" for food.Fertilizer plays an irreplaceable role in crop yield increase and agricultural development.However,the excessive fertilization behavior of farmers has brought about cost increase and environmental pollution.At present,the contradiction between the demand for green development of agro-ecology and unreasonable fertilization behavior is increasingly prominent.The specific ones are as follows: First,the average fertilization amount per mu is high.The average amount of fertilizer applied in China far exceeds the amount of fertilizer applied by developed countries such as the United States and the European Union;the second is the problem of uneven fertilization.The fertilization amount is high in economically developed areas and urban suburbs,and the excessive fertilization of economic crops such as fruit trees and vegetables is serious.Third,the utilization rate of organic fertilizers is generally low,and the utilization rate is less than 40%.Fourth,the fertilization structure is not balanced.Not only the imbalance of chemical fertilizers and organic fertilizers,but also the imbalance of NPK ratio,the imbalance of large amount of elemental fertilizers and trace element fertilizers,and the emergence of “three heavy three light”;fifth,the fertilization method is unreasonable.Traditional fertilization methods such as table scatter and surface application are still widespread.The non-environmentally friendly fertilization behavior of farmers not only causes low fertilizer utilization rate,but also causes serious damage and pollution to the atmosphere,water and soil to a certain extent,resulting in a decline in the quality of agricultural products and threatening human health.Therefore,exploring farmers’ environmentally friendly fertilization behaviors and improving farmers’ unreasonable fertilization behaviors have important practical value for reducing environmental pollution and achieving sustainable development.This paper takes the environment-friendly fertilization behavior of farmers in Fujian Province as the research object,and uses the first-hand questionnaire survey data to explore the influence of farmers’ environment-friendly fertilization behavior from the micro level under the guidance of environmental economics,farmer behaviorand psychological theory.factor.Firstly,the related research literature and basic theories are summarized and summarized,and the theoretical framework of this research is constructed.Secondly,from the perspective of microeconomics and behavioral science,the mechanism of environmentally friendly fertilization behavior of farmers is analyzed,and the analysis environment of this thesis is grasped.The survey data was used to describe the current situation of environmentally friendly fertilization behaviors of farmers in Fujian Province.Finally,the combination of factor analysis and multiple linear regression analysis was conducted to empirically explore the environmentally friendly fertilization behaviors of farmers.The results showed that the seven factors including farmer fertilization knowledge,farmer’s application of environmentally friendly fertilizer,individual characteristics of farmers,policy support,agricultural management characteristics and family characteristics were significantly correlated with farmers’ environmentally friendly fertilization behaviors.Finally,based on the empirical analysis conclusions,the countermeasures and suggestions for promoting the environmentally friendly fertilization behavior of farmers in Fujian Province are proposed. |