Research On Hilong Group Overseas Marketing Strategy

In the past five years from June 2014,the international crude oil futures prices hovered in the range of 40-60 US dollars per barrel.Meanwhile,the capacity of the world economy shrinked.Domestic petroleum machinery manufacturers faced unprecedented survival pressure.In this "low oil price era",the performance of Hilong Group is also directly affected.This test will study the marketing strategy of Hilong Group’s drilling tool business in overseas market in the future.In this text,the macro environment of Hilong drilling tool business in overseas market is analyzed through PEST theory,and then the industry environment of drilling tool market is analyzed.And,we will learn from the successful experience of well-known drilling tool companies in America in expanding overseas market.This paper will analyze the sales performance of Hilong Group in the past five years,fully understand its current situation,and then list the SWOT matrix of Hilong exploiting overseas markets through SWOT analysis.The text will clarify the market positioning of drilling tool products of Hilong Group through STP strategic,so as to formulate the marketing strategy of Hilong to expand overseas market,namely 4Ps marketing strategy,to guide the future overseas marketing.