Research On The Product Market Effect Of Enterprise Carbon Behavior

Climate change has got a serious threat to the sustainable development of humanity,and high-consumption,high-emission economic development method in the past is unsustainable.Devoting to carbon emission reduction is not only the effective mode to promote China's economic transformation and upgrading,but also the responsibility that must be taken to promote sustainable development of humanity.Based on the review of relevant domestic and foreign literatures,this paper establishes an evaluation system for corporate carbon behavior indicators including four aspects: enterprise development philosophy,internal process management,accumulation of carbon emission reduction technology,and carbon regulatory compliance.By collecting and sorting public information such as the company 's annual report and social responsibility report,a total of 717 effective samples of A-share manufacturing companies in the heavily polluting industry from 2016 to 2018 were obtained,and then propose hypotheses,construct models.With the help of SPSS 24.0 software,The product market effect of carbon behavior has been tested by regression and robustness test,and the model get a great fitting effect.The results show that the four research hypotheses have all been verified,the enterprise's green and low-carbon-oriented development concept,green and low-carbon-oriented internal process management,great accumulation of carbon emission reduction technology,and favourable carbon regulation compliance will all cause positive reactions in the product market.To help companies gain a competitive advantage in the product market.At the same time,it was found that large-scale enterprises,state-owned enterprises,and long-term enterprises get more obvious product market effect,on account of having a stronger sense of social responsibility and being willing to implement positive carbon behavior.It is recommended that the government should strengthen carbon regulation policy innovation,improve the enterprise innovation compensation path,and increase government subsidies in a targeted manner.It should speed up the formulation of corporate carbon accounting standards,thereby improving the standardization of corporate carbon information disclosure.It contributes to activate the product market response and then encourages enterprises to promote carbon emission reduction through technological innovation.