Research On The Ecological Protection Behavior Management Of The Tourists Based On The Target Cognition

Tourism has always been considered as an environmental protection industry.However,the research of the World Tourism Organization shows that tourism has serious phenomena such as excessive carbon emission and garbage pollution,which have a great negative impact on the ecological environment of tourist destinations.Therefore,vigorously developing ecotourism has become an important measure for the tourism industry to save energy,reduce emissions,and protect the environment.The initiative of ecotourism came into being,which was first proposed by the World Union for Conservation of Nature(IUCN)in 1983.In recent years,the construction of ecological civilization and ecological environment protection of the implementation of various measures,for the ecological tourism development provides a good condition and foundation,as a new tourism mode,vigorous development of ecological tourism in the global scope,leisure vacation,scientific research and ecological sightseeing in a body,to protect the natural environment and the integration of maintenance of the local people’s life.Based on the investigation and analysis of the areas studied by the research group,this study systematically studies the relationship between tourists tourism objectives,ecological cognition and ecotourism protection behavior in ecotourism.Objective evaluation of its influencing factors,further evaluation and analysis of the tourist management,publicity and education of eco-tourism,and the effectiveness,and put forward countermeasures and suggestions,provide more objectivebasis for the behavior management of tourists in future eco-tourism,and have great significance for building Qinling national scenic resort.Taking the development of Qinling in Shannxi province as an example,the first part describes the origin of the ecological tourism development and the connotation,and analyzes the ecological tourism development present situation,existing problems at home and abroad,and the future development trend.Now and then,the tourism industry is developing rapidly,and at the same time,there are many problems such as over-exploitation.Ecotourism will become a major tourism mode in the future.The second part,based on the analysis of ecological tourism resources,reveals the characteristic in the Qinling area of ecological tourism development and natural resources endowment,on the basis of statistical analysis,classification analysis,regression analysis,structural equation,travel cost method,to analyze the ecological tourism development in Qinling of Shaanxi province,the relationship between the tourists in the process of cognition,the target and the behavior,and then analyze its influencing factors.The third part discusses the role of management and related propaganda and education in the development of Qinling eco-tourism on tourists’ cognition and behavior,and provides theoretical basis for relevant tourist management countermeasures to jointly promote the sustainable development of China’s tourism industry.