Experience “Food Fashion” Leisure Food Packaging Design Based On Packaging Situation

This paper takes situational experience as a starting point to explore the degree of experience brought by the relationship between packaging and context to users,as well as the added value brought to the brand.Combined with domestic and foreign excellent cases and literature,summed up the relevant design methods.Packaging situational experience design is a design method that integrates marketing planning,economics,psychology and other disciplines into packaging design.According to this design method,this paper applies it to the packaging design of "food fashion" leisure food.So that it can stand out from the traditional leisure food packaging,form its own unique characteristics,and enhance the value of the brand.This paper is divided into four modules.The first part discusses the purpose and significance of situational experiential packaging and the related research status at home and abroad,and uses the existing resources to carry out multi-faceted research on its concept to preliminarily understand the relevant concepts;the second part discusses the concept of situational design,experience design,and the combination of situational experience theory and packaging,and summarizes the situational experiential packaging Packaging is a kind of packaging that takes packaging as the props,around consumers,creates happy memories for consumers through the interaction between consumers and the surrounding real situation,brand concept situation,and product use situation;the third part summarizes the design principles and relevant design methods of situational experience design through a large number of previous studies on excellent cases.Finally,the design principles and methods of situational experiential packaging are put into practice,and its uniqueness and superiority are proved by its application in "food fashion" brand packaging.