The Granny Chic Of The Post 90s Generation And Its Design Application

The development of social economy has provided a solid material foundation for the post-90s generation to choose clothes,and their preferences and nostalgia have made them very fond of retro elements.With the development of economy and the progress of science and technology,the post-1990 generation is not only able to consume clothes offline,but also favored by them through online consumption.They can obtain their favorite clothing types from a variety of channels.At the same time,the post-90s' clothing consumption appears to be stratified and fragmented.It is no longer easy to pursue the so-called big brands and popular styles,but to choose clothing types according to their own preferences.People with the same preferences will also form a circle for communication in various aspects.Nowadays,clothing retro style has become a trend.Many classic clothing brands,such as chanel,gucci and li ning,have the phenomenon of retro,while some new designer brands,such as wuya and mifan,have also appeared.In terms of management,markets and shops specializing in retro fashion clothing appeared,selling all kinds of clothes and accessories with retro elements.This paper mainly includes the analysis of the phenomenon of clothing subculture in post-90s consumer groups and the causes and characteristics of the development of retro style clothing,and discusses the retro elements favored by post-90s consumer groups.The present sub-culture of clothing in post-90s consumer groups mainly includes the choice of clothing by post-90s consumer groups and the phenomenon of retro style in post-90s consumer groups.The analysis of the causes and characteristics of the development of vintage clothing includes the external and internal causes of the development of vintage clothing,the analysis of the characteristics of vintage clothing,and the discussion of the manifestation of vintage clothing.The research methods used in this paper are literature review,field survey and questionnaire survey.Through the literature analysis of China' s post-90s consumption situation and research status of retro fashion,to the market,shop sales of retro fashion clothing field investigation,and the post-90s consumers in the retro fashion clothing selection questionnaire survey.The main purpose is to summarize the retro fashion elements favored by the post-90s through these surveys and studies,and integrate these elements into the design,so as to design the retro fashion clothes favored by the post-90s consumers.