Showroom Mode And The Role Of Independent Fashion Designers

Young consumer power is driving consumption upgrades,and the era of personalization is coming,allowing consumers to become aware of the added value of design.The development of the Internet era,the improvement of the economic level,and the vast amount of information have made consumers' awareness and understanding of independent fashion designers at a high speed.In just a few years,the designer,the store and the Showroom,both of which have grown to the highest level ever.The emergence of the exhibition hall model to some extent compensates for the limitations of independent fashion designers in development.In the first stage of the simple extensive,the second stage of the professional segmentation,to the third phase of the deep integration.There are also differences in the different development and operation models around the world.Compared with the relatively perfect exhibition mode of foreign operation mode,China's exhibition hall mode has flourished since its establishment.However,due to the lack of experience at the beginning,there are still problems of low influence and low professionalism,which needs to be improved.Independent fashion designers are loved and enthusiastic by consumers because of their originality,management autonomy,object niche,and commercial design.Chinese independent fashion designers have also emerged and thrived from generation to generation,but there are also problems such as insufficient product creativity,large capital constraints,difficult design and complexity,universal channel,and low consumer awareness.The development of independent fashion designers.This paper adopts data collection method,literature analysis method,field investigation method and case study method to study and analyze the development history,classification difference,Chinese and foreign comparison,case analysis and other aspects of Showroom,combined with independent clothing designers.Concepts,characteristics,intergenerational development,and classification from style and geography.After analyzing the bottlenecks in the development of independent fashion designers and exhibition halls,the influence of the characteristics of independent fashion designers and exhibition halls on each other's development is proposed.In-depth discussion of the new independent fashion designer operation mode combining exhibition hall mode with independent fashion designers,providing space for independent fashion designers;at the same time promoting the formation and development of more distinctive Showroom;and promoting the innovation of Chinese fashion industry,Develop for the longer term.