Research On The Design Mode Of Customized Clothing Based On Denim

The vigorous development of economy has caused great changes of social life,with the improvement of consumer income and the upgrading of consumption idea,consumer demand from the mass,homogenization,wind chasing psychology to the psychological change of difference,personalized,especially in the aspect of denim clothing consumption,clothing customization characterized by personalized choice,individual service and small batch production represents a fashion.However,from the perspective of the current situation of denim clothing enterprises in China,the design mode of denim customized clothing still needs to be improved.At present,the research on the customization design mode of fashion and gaoding clothing is relatively mature,but compared with that of fashion and gaoding clothing,cowboy customized clothing has its own particularity,and the existing fashion customization design mode is not fully suitable for cowboy clothing,so the research on the design mode of cowboy customized clothing still needs more attention.Through field research,street interview,questionnaire survey and other forms,the author analyzes the characteristics,market status and current situation of cowboy customized clothing industry,expounds the purpose and significance of the topic selection,and points out that the research on the design mode of cowboy customized clothing is still a relatively new topic.After in-depth analysis of the design concept of customized denim clothing,the concept of the design mode of customized denim clothing is introduced,and it is clear that only by mastering the knowledge of painting,art,marketing,sociology,psychology,statistics and other fields can costume designers well serve the customized design.Through thinking and summarizing from multiple angles,a relatively complete design mode of customized denim clothing is put forward,namely "TPE" mode,"IN" mode,"CAD" mode,"STT" mode,different design patterns meet the customization requirements of different consumers,which in turn can stimulate more and higher customization needs of consumers.Effective information is the source of product planning and design inspiration.Therefore,designers should be good at collecting,sorting out,analyzing and using information to understand consumers' requirements for jeans customization,and cooperate in an orderly design environment and design production chain to give full play to their creative potential.Designers should analyze various internal and external design elements in order to obtain the optimal combination.Enterprises should accurately position the customized service design,intensify the independent innovation,realize intelligent production,improve the design level,and establish their own brands.The service design elements are analyzed,and the service design level is shown by the effect drawing of clothing products.The author hopes that her research can provide some theoretical and conceptual supplement for the design mode of jeans customized clothing,so as to improve the design level of jeans customized clothing and promote the continuous development of the industry.