Research On Market Entry Strategy Of Haze Removal New Products Of Company C

In the early stage,C center carried out scientific research on haze removal technology,developed a high-tech haze removal product,and plans to push it into the market in the near future.How to grasp the right time to enter the market and adopt the reasonable and effective market strategy to establish a long-term and sustainable competitive advantage is particularly critical for C center.This paper analyzes and studies the market entry strategy of new haze removal products of C center,and provides appropriate decision suggestions.The main work of this paper: This paper uses literature research,investigation and qualitative analysis to analyze the characteristics and development prospects of haze removal industry,the main products and characteristics of haze removal in China,and the market demand of haze removal products.Arrange interviews with key design personnel,analyze the decisionmaking motivation and entry order of C center's market entry,make the decision-making suggestions of C center's early entry into the market,and analyze the market entry principles of fast entry,building barriers,building brands and cultivating markets.Put forward the specific strategy suggestions for the market entry of the haze removal products of C Center: first move the advantage strategy,market promotion strategy,establish the barrier strategy,and create the brand strategy,so as to provide theoretical support for the successful market entry of the haze removal products of C center.Finally,the paper studies the safeguard measures of enterprises.Contribution of the paper: the haze removal industry belongs to the emerging industry.At present,there is no industry research report,no industry standard,and few related literature.This paper systematically defines and classifies the haze removal industry and products,and comprehensively analyzes the characteristics of the industry and products.At present,the research on the "first half" of market entry opportunity is relatively systematic,but the research on how to enter the "second half" of market is relatively scattered and there is no unified framework.Referring to the decision-making factors of market entry opportunity,this paper divides the market entry strategy into three levels of entry strategy,namely product level,market level and enterprise level,to build a market entry strategy A more reasonable overall framework is to further enrich and improve the market entry strategy.