Research On The Improvement Strategy Of Huangshan Brand Cigarette Network Marketing Of Anhui Tobacco Company

Under the background of the increasing popularity of the network economy,the production and sales of all walks of life are trying to integrate with the Internet,and the tobacco industry is no exception.To improve marketing efficiency,we must make full use of modern Internet technology and means.With the limitations and shortcomings of traditional marketing methods becoming increasingly prominent,it is an inevitable trend for tobacco enterprises to broaden marketing channels and improve marketing efficiency through the Internet.At present,many enterprises have combined their product marketing with the Internet,but their combination methods and application effects are uneven.Some enterprises can give full play to the advantages of network marketing,promote their marketing effect and enhance their business performance.However,some enterprises have many problems and deficiencies in the application process,and enterprises need to constantly adjust.And improve the network marketing strategy.As a leading brand and a famous brand in China,brand cigarette has been trying and exploring new marketing mode in the development process.In the continuous development and popularization of e-commerce,trying to apply Internet marketing to the marketing process is a new exploration direction in recent years,with a view to improving the brand's marketing level and business performance.Although Mount Huangshan's brand cigarettes have begun to try to sell through the Internet,there are still many problems in the way of network marketing and marketing effect.How can Mount Huangshan cigarette brands enrich their marketing methods and enhance their marketing effectiveness through the advanced Internet technology in the increasingly popular environment of Internet marketing,and then continue to maintain in Anhui and even in the whole country?China's market advantage has become a problem it must face and solve.Taking the marketing of the brand cigarette of Zhong Zhong tobacco company as an example,this paper studies the marketing strategy of brand brand cigarette.First,it introduces the research background and the research results of domestic and foreign scholars in network marketing and tobacco network marketing,and provides reference and research ideas for this study.Secondly,the marketing integration theory,direct marketing theory and brand theory are introduced.The theory of equal related marketing is introduced,which lays a theoretical foundation for the following article.Then,through the questionnaire survey,the current situation and existing problems of Mount Huangshancigarette brand marketing are summarized and analyzed.Thirdly,on the basis of previous articles,a variety of strategies are designed for the marketing of Mount Huangshan cigarette brand,and the safeguard measures are put forward for the existing problems and deficiencies.Summarize the full text and look forward to the future.Through the research of the full text,it is found that Anhui Zhongyan has paid more attention to the marketing of Huangshan cigarette brand network,combining modern online marketing methods with traditional marketing methods to carry out marketing activities.The QR code activity is its initial network marketing method,and marketing has achieved results.It is more obvious;there are many problems in the marketing of Huangshan cigarette brand.Among them,the overall problem of network marketing path is the most important problem at present.The network marketing method,emotional connection and marketing targeting are also the more serious problems faced by Huangshan cigarettes.There are some shortcomings in management,local culture and brand culture integration,and organizational structure setting.The online marketing of Huangshan cigarette brand can adopt customer strategy,cost strategy,convenience strategy and communication strategy in 4C marketing theory,under the network marketing environment.Implement improvement strategies and analyze expected results.