Research On The Application Of Three-dimensional Financial Strategy Matrix In Supply-side Reform In Yanzhou Coal Industry

There is a serious supply-demand contradiction in the domestic coal industry—capacity continues to rise sharply and demand growth has declined significantly.However,with the advancement of supply-side reforms,the in-depth implementation of policies such as de-capacity and deleveraging,the boom of the coal industry has turned,and coal companies While complying with the policy,we are also seeking new development opportunities.In this context,if coal companies want to achieve stable and long-term sustainable development,they must adapt to the external market environment and optimize their financial strategies on the premise of fully understanding their existing resources.Financial strategy matrix is an effective method for financial strategy management.In order to be more practical,this article introduces operating risks on the basis of the original financial strategy matrix in order to provide some new ideas for the transformation and upgrading of coal enterprises.Therefore,this paper regards the background of supply-side reform and the original financial strategy of the company as the background of financial strategy selection,and proposes financial strategy optimization suggestions based on the operation results of the three-dimensional matrix of financial strategies,which has certain innovation.Yanzhou Coal Industry,as a coal company heavily affected by policies,has continued to develop at a high speed in recent years,and its financial status has also shown great fluctuations.Therefore,this paper selects Yanzhou Coal Industry as a case study object.The thesis consists of six parts: the first part is the introduction,which mainly includes the research background and significance,the relevant literature review,the research content and ideas,the research methods,and the main ideas and innovations of this article;the second part is the relevant theory,which explains the financial strategy and The theoretical content of the financial strategy matrix and the choice of financial strategy based on the financial strategy matrix theory.The third part elaborates the financial strategic environmental analysis of Yanzhou Coal in the past five years.It also uses the financial data of China Coal Energy and Shaanxi Coal to analyze the specific financial indicators of Yanzhou Coal,and combines Yanzhou Coal with supply-side reforms.The practice done will pave the way for specific analysis below.The fourth part uses Yanzhou Coal's financial data from 2014 to 2018 to calculate EVA,sales growth rate-sustainable growth rate and operating leverage factor,and then constructs a three-dimensional matrix of Yanzhou Coal's financial strategy,and analyzes the supply side reforms under Yanzhou based on the results of operations.Financial strategy adopted by the coal industry.The fifth part is the suggestions for optimizing the financial strategy of Yanzhou Coal Industry under the supply-side reform.Finally,the research conclusions and deficiencies.Through research,we can draw the following conclusions: As far as the current situation is concerned,the supply-side reform has played a positive role in the development of Yanzhou Coal Industry.At the same time,the financial strategy of Yanzhou Coal Industry also has some shortcomings.We must focus on the follow-up situation.The three-dimensional financial strategy matrix can be used as an effective tool to analyze and evaluate financial strategy.