Innovative Design Of Social Volunteer Clothing In Beijing Winter Olympic Games Thinking With Culture

The Olympic Games is a world-class sporting event,including the Summer Olympics and the Winter Olympics,held every four years.As the world’s largest sports competition,every time it is held in the world,from the Olympic bid to the preparations for the Olympics,to the convening and approaching of the Olympic Games,the organizers are the focus of the world from beginning to end.The Olympic Games is like a strong cultural magnetic field.It is very attractive to people of different cultural backgrounds.It has a profound historical and cultural heritage and extensive social influence.During the Olympic Games,the clothing of the Olympic Games with the identification and identifiability of each country has certain typicality,continuity and cultural tolerance.Olympic volunteer costumes play an important role as one of the major categories.As an indispensable connecting line between the event and the audience,the Olympic community volunteers play an important role in determining the first impression of the host country.Therefore,in the design of social volunteer clothing,clothing that represents the characteristics of each country is an important medium for disseminating the culture and first impression of each country.The purpose of this research is to summarize and analyze the design and analysis of the social volunteer costumes of the Olympic Games at home and abroad,and to explore the different design systems of the Olympic volunteer costumes under the influence of different cultural thinking modes.The design method and design theory of the social volunteer costumes of the Beijing Winter Olympics in China’s culture provide design concepts and references for the upcoming design of the social volunteer costumes of the Beijing Winter Olympics.Volunteer clothing is a type of clothing for a specific group and belongs to the category of uniform design.The design method of the volunteers for the Beijing Winter Olympic Games proposed in this paper has similar concepts and principles in the design of volunteer costumes.It has reference significance for the design of volunteer costumes for different levels of event competitions in China.This paper takes the upcoming Beijing 2022 Winter Olympics as the research background,and analyzes and designs the clothing of this particular group of social volunteers.Under the premise of the definition and classification of Olympic volunteers,we fully understand the relationship between environmental and social volunteer costume design and local cultural thinking mode in Beijing 2008 Olympic Games and the past three foreign Olympics.This paper understand the geographical environment,human environment,traditional culture and other factors,referring to the current international fashion trends,clothing functions and technology,and explore the concept and method of social volunteer clothing design from the perspective of innovative design and cultural thinking.Finally,under the guidance of the methodology,the design is given in the form of practice.This study mainly analyzes the design styles of social volunteers in previous Olympic Games at home and abroad,explores its design ideas and methods,strives to summarize the design rules and methods in the research process,and tries to propose the design method of social volunteer uniforms for the Beijing Winter Olympics.The paper tends to incorporate the concept of the 2022 Beijing Winter Olympics,Chinese cultural communication,scientific and technological connotation,international fashion trends,and creative design concepts into the clothing design of the Winter Olympics social volunteers,thus injecting new vitality into the design of social volunteers’ costumes.