A Study On Business Model Of XG Company

With the rapid development of China's transportation,energy,construction and other industries,it has promoted the revolution of heavy-duty anti-corrosion coating technology,making it play an increasingly important role,with important and broad development prospects.It is expected that by 2020 China's heavy-duty anti-corrosion coatings The scale of the industry market will exceed 100 billion.The vast market prospects give opportunities to start-up coatings engineering companies,and new competitors who continue to join also bring new challenges to start-ups.This paper takes XG company,which has obvious technical advantages and products as the research object,from the four aspects of profit source,cost structure,operation mode and key profit factors,to analyze the business model of XG company in detail,based on the analysis results.To propose strategies and solutions for business model adjustment for XG.According to the research,XG's most important profit source advantage comes from the leading technology.Because of this advantage,the new products brought to the company can enable a company that has entered the coatings industry to develop a strategy of misalignment.At the same time,in order to ensure the continuity of this advantage,XG company must provide continuous technical services and timely technical reserves for product promotion.The paper also believes that XG also needs to adjust the organizational structure,the relationship with upstream and downstream customers,suppliers,and the relationship with the partners,so as to maintain the company's leading edge in technology and the continued growth of profits.