The Impact Of Corporate Financial Performance On Corporate Environmental Performance Of Listed Companies In The Five Provinces Of Northwest Under Media

With the increasing emphasis on environmental protection in China,enterprises can no longer meet the development requirements of the times by focusing only on financial performance and neglecting environmental performance.Increasing investment in environmental protection and improving environmental performance of enterprises can not only protect the environment,but also establish a good image for them,which is conducive to the long-term development of enterprises.Considering that the media as a platform for rapid and mass dissemination of information has a greater impact on the development of enterprises.Based on this,this paper studies the impact of financial performance on environmental performance of Listed Companies in five northwest provinces,and explores the moderating role of media attention between the two factors.Firstly,this paper studies and summarizes the literature on financial performance,environmental performance and media attention at home and abroad.Secondly,through the analysis of the relevant theories of financial performance and environmental performance,this paper elaborates the mechanism of the impact of financial performance on environmental performance.Thirdly,select 76 listed companies in five northwest provinces from 2013 to 2017,a total of 380 samples as the research object,through Excel statistical software to analyze the status quo of financial performance and environmental performance of Listed Companies in five northwest provinces,get the characteristics of financial performance and environmental performance of Listed Companies in five northwest provinces.Then the empirical research design is carried out,hypotheses are put forward,and relevant multiple linear regression models are constructed.Finally,the sample data are analyzed by using SPSS22.0 statistical software.In view of the listed companies in five northwest provinces,the following three conclusions are drawn: the current financial performance has a significant positive impact on the current environmental performance,but the financial performance has no long-term impact on the environmental performance,and the media attention has no significant moderating effect on the positive impact of financial performance on the environmental performance.According to the above conclusions,this paper puts forward relevant suggestionsfrom the enterprise level,the government level and the social level.In order to strengthen the attention of listed companies and government departments in the five northwest provinces to environmental protection,enhance the ability of enterprises to carry out environmental protection independently,improve the motive force of enterprises to actively carry out environmental protection,and help enterprises and governments to correctly use the new force of media,so as to promote the financial performance and environmental performance of Listed Companies in the five northwest provinces,At the same time,sustainable and coordinated development will be achieved.There are 9 drawings,25 tables and 61 references.