Study On The Marketing Strategy Of Lite Industrial X-ray Film

The main purpose of this study is to optimize the marketing strategy of Light Company industrial film,further enhance the market performance of industrial film of Wright Company,standardize the market order of industrial film of Wright Company,and further expand the brand awareness of Wright brand in the domestic market.In view of the characteristics of the subject,SWOT analysis,Porter's five-force model analysis and quantitative and qualitative research methods are adopted.Firstly,from the development of marketing theory system,the research content of current marketing and the development status of NDT marketing are analyzed.This paper puts forward the marketing strategy of Wright's industrial film market based on 4P theory to solve the problems in the current marketing process.Secondly,the author analyzes Wright Company from the macro and micro perspectives.Taking the changing market demand as the starting point,the author expounds the external and internal environment of Wright Company.In terms of macro marketing environment,the author analyzes and expounds it from the political,economic,social and technological perspectives,and analyzes the industry environment.In the aspect of micro-marketing environment,it elaborates the basic situation inside Wright Company and the present situation of industrial film products,and makes a detailed analysis of the internal and external environment of Wright Company's industrial film market through SWOT analysis.Thirdly,combined with the analysis of internal and external environment,through the analysis of STP strategy and 4P theory,Wright's products,prices,channels and promotion of the status quo are described in detail,through the analysis of the status quo found Wright in the industrial film market development problems.Finally,aiming at the diagnosis of the marketing status quo of the industrial film market of Wright Company,the optimization scheme is formulated in detail from four aspects: product,price,channel and promotion.It is hoped that the optimization suggestions put forward in this study can improve the marketing ability and competitive strength of Wright Company and provide practical significance for the development of the industrial film market of Wright Company.It also provides a theoretical reference for the long-term strategic development of Light Company's industrial products.