Improvement Design Of Outer Packaging Of Mahong Old Wine In Xinyu

In the long history of the development of human society,there are various cultural carriers.The wine culture,as a special cultural carrier,has penetrated into various fields of human life,blending with various cultures and building its independence.Some status.In today's world consumption concept,the main consumption gradually tends to consume at the cultural level,while the wine culture has a cultural precipitating in all countries of the world.The wine packaging design is an important carrier of the culture,art and history of the wine.Throughout the wine consumption in the market,the four major wines-white wine,yellow wine,beer,wine,wine packaging design will also correspond to one,reflecting the cultural charm of different wines.Wine packaging design plays an important role in promoting the wine culture,not only changes in people's lifestyle,but also enhances people's aesthetic consciousness.The packaging of wine,like other product packaging,can influence the choice of consumers and even directly or indirectly reflect the cultural connotation of the wine.This requires that the design elements of the packaging,such as the structure,materials,and colors,should be considered in accordance with the modern design concept when designing the wine packaging.At present,the brand of yellow wine on the market is dazzling,and the product packaging forms are diverse,but most of them are old-fashioned traditional packaging.Although this packaging has a historical sense of sedimentation,it is also in conflict with modern design concepts.Yellow wine packaging that inherits tradition in the market and conforms to modern design concepts is rare.As the representative of the regional yellow wine in Xinyu City,Ma Hong Laojiu fully integrates the needs of the times under the premise of inheriting the tradition,promotes the new,promotes the yellow wine culture,better highlights the cultural connotation of the yellow wine packaging,and meets the people's demand for wine culture consumption.This research on the research object and regional culture research and analysis,from the Xinyu regional culture and traditional winemaking process to refine and apply it in the Mahon old wine brand packaging design,choose the appropriate performance techniques for the yellow wine packaging design and other visually The improved design makes the product design add more wine culture value,and builds the cultural connotation of Mahong old wine with the construction of regional special product brand image.