HuNan Yi QingYuan Export UK Black Tea Packaging Design

The British black tea is originated from China.After developed for hundred years.It has a strong influence and exploratory value throughout the world.Based on field research in the United Kingdom,the topic explored the visual characteristics of the top five largest black tea brands in the UK in terms of color,logos,and graphic elements.Contrasting and studied the main characteristics of British tea packaging with concise design and rich colors.The innovation of the project lies in the use of HuNan Yiqingyuan as the brand background,targeting British consumers' understanding and recognition of Chinese elements,selecting the visual elements of Chinese traditional culture,such as theatrical masks,landscape painting,traditional auspiciousness,and considering the British teabag market,redesigned packaging graphics.The project solved the problem of the single limitation of graphic elements in the export of British tea packaging design,met the expectations and design needs of British consumers for Chinese tea packaging.