Research On Personalized Customization Of Sports Shoes

Along the heated competition of the world sports shoes industry,Sports brand enterprises are urged to evolve.In recent years,regardless it is the international giant sports brand Nike's nikeld Adidas mi adidas,or local sports brand Anta's Anta uni,these services proves this is the era of customization.This huge market demand for the individual customization of sports shoes marks an important direction for the future development.The personalization of customized sports shoes mentioned in this research refers to customization in a commonplace sense,that supports low cost,efficient and systematic production,that differs from the fashion luxury customization concept.The beginning chapters of this research focuses on analysis of Nike,Adidas sports shoes products customized form of market research,as well as later stages of flexible production and personalized customization that fits the main mode of IDX Company internship programme.Through research and practice,the author found that the current major sports shoes brand personalized customization content and performance form is relatively simple;undoubtedly,usually the style is based on the brand's classic shoes,standard palette of shoes fabrics colors,additional accessories,soles and other details,that completes personalized customized services.With reference to the current customization pipeline used in the aforementioned sports brand,the author proposes a new customization concept for IDX Company internship stage:Firstly,through the three-dimensional foot scan technology to accumulate various the foot-type circumference of large data that establishes the range of the fat,standard as well as narrow blocks.Secondly,creating an integrated platform for selection of material,patterns,colors,etc.for customization services.Thirdly,addressing to the different consumer needs,there will be a further step that elevates functional needs.Applying the above-mentioned partial customization concepts to the three shoe types,namely Multi-tongued Strange,the Right&Wrong and Happy-move,we achieved remarkable market results;especially for Multi-tongued Strange,with it' s one million sales record,it claimed number one in IDX across different sales platforms including Tmall.Simultaneously,the IDX Company's flagship store fans rose from 103,000 to 300,000.From this,the personalization of customized sports shoes can be built for higher return,multi-function,excellent quality of the systematic customization model,which to a certain extent can reverse the stiff competition faced from traditional sports shoes brand product.