Study On Tourism Value Assessment Of Wetland Landscape Assets

With the development of ecotourism in recent years,the number of wetland parks has been rising,and the resulting transactions and management of wetland landscape assets urgently require an assessment of the value of wetland landscape assets.However,there are few theoretical studies on the assessment of wetland landscape assets.Therefore,this paper discusses the theory and methods of wetland landscape asset assessment.Based on the analysis of the value connotation,asset characteristics and influencing factors of wetland landscape assets,this paper considers that the value of wetland landscape assets is reflected in its profitability.After analyzing all the mainstream landscape asset assessment methods,the value of wetland landscape assets should be considered.The preferred income method is used to evaluate and use the net cash flow as the expected amount of income;after that,the two prediction difficulties in the practical application of the income method are analyzed,and the prediction model is improved to make the parameter determination more reasonable and accurate.Finally,combined with Tengchong The case of Beihai Wetland analyzes the rationality of the assessment results and provides reference for the development of wetland landscape asset assessment business.According to the above research,the paper draws the following conclusions:(1)Through the analysis of the value connotation,characteristics and influencing factors of wetland landscape assets,it is concluded that the value of wetland landscape assets is determined by its profitability,and the value is derived from the operation results of wetland parks.reflect.(2)By reviewing the existing landscape assets assessment methods,it is concluded that the income method is the mainstream method for assessing the value of landscape assets.The net cash flow of wetland parks is selected as the expected return,which best reflects the value of wetland landscape assets.(3)Through the analysis of the applicability of the income method in the evaluation of wetland landscape assets,it is concluded that there are two prediction difficulties in practical application,which are the prediction of tourist number and the discount rate,which affect the accuracy of the evaluation results.(4)On the basis of summarizing the current forecast method of tourist population in the landscape asset assessment,these methods are analyzed,and there are certain subjective judgments on the forecast methods of the number of tourists,in order to avoid the subjective factors affecting the accuracy of the assessment results.The use of grey prediction models to predict the number of tourists is a more objective and accurate method.(5)The discount rate is determined by the common model risk accumulation method.By analyzing the specific risk determination method,when the industry risk compensation forecast is obtained,the ? value is difficult to obtain,and the industry's net asset return rate is used to measure the industry risk.At the time,there is a situation in which enterprises in the same industry are not properly selected.Therefore,it is more valuable to select the financial data of the company closest to the assessment target.(6)By comparing and analyzing the estimated value of Beihai Wetland Landscape Assets of 1.158 billion yuan with the net assets of listed companies in the same industry,the results of this income method evaluation are relatively reasonable.