Study On The Performance Of "Internet Plus" M&A Transformation For ZW Company

Many factors such as the rapid development of the Internet and technological innovation have caused great influence on the traditional industry.The traditional enterprises seeking development have to face the wave of the Internet to transform and upgrade the Internet.Especially in recent years,the emergence of new forms of transformation of the Internet,new media,etc.Internet plus the traditional business model of our country is facing the dilemma.Under this background,more and more traditional enterprises try to achieve rapid transformation by merging Internet companies,so as not to be eliminated by the market.It can be predicted in the future for a longer period of time,"Internet plus" transformation of mergers and acquisitions will continue as a necessary means of traditional enterprise reform.However,cross industry mergers and acquisitions do not necessarily bring about the improvement of business performance and synergy effect.On the "Internet plus" transformation of mergers and acquisitions can enable enterprises to significantly improve the performance and can significantly enhance the market value of the enterprise also can not be generalized.By studying the existing M &A cases,we can dig out the deep-seated motivation and performance impact of traditional Internet transformation.The selected object of study is ZW company,a typical traditional publishing and media company.It acquired XT company with Internet platform.Through the transformation of the M &A,ZW company has realized the integration of superior resources and the optimization of business structure to a certain extent,further improving the financial performance,and embarked on the road of the Internet transformation.Based on ZW’s acquisition of XT company as a case,China’s traditional business case study "Internet plus" transformation of the performance of mampa.First,the related concepts and related theories of M &A are briefly summarized.Next,we introduce the background of the two sides and the development before transformation.Then,the reason of ZW company’s merger and acquisition is analyzed,which is mainly due to the weakness of the traditional industry in ZW company and the urgent need of strategic transformation in order to create value for a long time in the future.Then,the whole process of the merger and acquisition of ZW company is expounded.Then,it analyzes the merger and acquisition performance of ZW from two levels: financial indicators and non-financial indicators.Finally,we evaluated the ZW’s Internet transformation mergers and acquisitions,analyzed the existing problems and proposed targeted recommendations.This paper mainly adopts the method of case study,through consulting and search related data and information,and make a profound analysis on the development condition of ZW before and after the merger,in-depth study of mergers and acquisitions motivation of its "Internet plus" transformation and the performance of mergers and acquisitions.The research shows that the ZW company’s Internet merger and acquisition is positive and beneficial to the company in general.After the merger and acquisition,it has achieved certain synergy in the financial and management aspects,but there are some deficiencies in some aspects.Finally,according to the characteristics of Internet companies on mergers and acquisitions advice,to formulate a reasonable "Internet plus" transformation strategy,effective post merger integration and financial performance improvement measures after the merger.In order to want to provide some reference and reference Internet plus "transformation of the traditional enterprise mergers and acquisitions..