Design Of Combination Packaging Of Huizhou Crab Based On Entity Distribution Mode

The people's living standards are improving day by day,and the demand for material things is rising to the spiritual level.For packaging,designers should not only reflect the basic functional attributes,but also for consumers,from the sales,purchase,use and other processes to create a reasonable and unique green design,thereby promoting the added value of the brand,this is an important trend of modern packaging design.Located in Anhui province,the quality of calcareous crab produced in the acetylene lake is superior,the meat is rich and delicious,and "yangcheng lake crab","white lake crab" is called "Chinese three crabs," but because of the remote geographical location and its brand is not high visibility is far from the well-known yangcheng crab.Based on the analysis of cases,the advantages and disadvantages of packaging design and market investigation of similar aquatic products at home and abroad,it is concluded that,due to the special nature of crab as a living product,the main mode of marketing in the market is physical distribution,taking into account the needs of consumers to eat the surrounding products and before and after the purchase.The combined package design was incorporated into the lake crab of acetum.Based on market research,comparative analysis,brainstorm thinking and case analysis,this paper makes a further study on the regional brand culture and packaging advantages and disadvantages of calcareous calcareous calcareus and its additional products.Finally,the initial structural design scheme is verified by buffer experiments to ensure the rationality of the packaging structure.This graduation not only changed the packaging structure design as a gift of the single phenomenon of crab packaging,and reasonable combination design with the products to ensure the freshness of crabs through multiple means.It also draws on man-machine engineering theory to make it easy for consumers to open up,and also uses visual guidance design to make consumers understand the consumption method of products and their supporting products and the use method of crab express.Both increase consumer and packaging interaction,but also greatly enhance the added value of the brand.