Exploring The Dominant And Recessive Elements Of The Brand Gene Of Women's Clothing

Female clothing brand is a concept of categorizing and simplifying female clothing:It is considered to be the subjective basis for guiding consumers to select iconic female apparel products or branded services according to their needs.Therefore,female clothing brand is an abstract and fuzzy concept.The gene is a specific and detailed biological concept.The relevant knowledge of genes was grafted into the analysis and research of female clothing brands to help people better understand different suit-dress.The purpose of this paper is twofold:Firstly,aiming at the status of traditional female clothing companies,find the prototype of the whole structure of the female clothing brand genes,and form a cognitive direction with reference significance.Secondly,through the research of the dominant and hidden elements of the brand genes,the growth process of the female brand genes is refined,and the female brands are injected with powerful vitality.This article is based on the"case analysis" and "analogy analogy" as the basic research method,based on the investigation of specific cases and papers as the theoretical basis,to obtain the structural inference of related theories in the field of female brand gene.Using specific methods such as extraction of genetic codes,systematic expression,and expanded analogy,a"visualization" study was conducted on case studies of female brand genes.Based on the research of biology and clothing brand,the research firstly puts forward that female wear brand is a"living body" with independent existence meaning.Through the discussion of the concept of female brand gene,this paper proposes to use the two dimensions of "dominant features"and "hidden factors" to construct the female brand gene system.Finally,using SNIDEL as the practice object of the research on the female brand gene.The research shows that:female clothing brand genes are constructed from dominant and recessive factors:the dominant feature is a "direct representation" characterized by the characteristics of the brand product;the recessive element is a brand culture."Invisible concept",explicit and hidden elements correspond to the appearance and concept recognition of female clothing brands.Based on the research of the SNIDEL brand gene,the complete female brand gene structure is the common support of the dominant and recessive elements,and the continuous growth of the female clothing brand gene is the interaction between the dominant feature and the hidden factor..