Analysis On The Communication Strategy Of Coral Reef Protection Activities In South China Sea

The existence of coral reef ecosystems maintains species diversity and ecological balance,providing not only abundant fishery resources for human beings,but also important functions such as warning of environmental pollution and protection of coastline.In the past 30 years,the world’s coral reefs have died or degraded by about half.The coral reefs in the shallow waters of Guangdong Province have basically disappeared,and the situation is not optimistic.Through expert interviews,this thesis understands the significance of the existence of coral reef ecosystems,and summarizes the importance and necessity of protecting coral reef ecosystems.It lists the current methods of protecting coral reefs in China,except for government supervision and establishment of coral reef protection.Regulations,etc.It also pointed out that the spread of coral reef protection is also an important direction to enhance the awareness of citizens’ coral reef protection.At present,there are still problems in the protection and dissemination of coral reefs:the lack of professional literacy of communicators,the lack of management of communication content,the low rate of dissemination,the lack of means of communication and the small influence of communication.In response to these problems,this thesis proposes the general direction of building a complete communication system for coral reef protection activities:First,divide the audience and provide targeted communication content for different audiences;Secondly,use the available communication channels to carry out the brand operation of coral reef protection activities;It is also necessary to take advantage of the authoritative advantages of traditional media and at the same time carry out the linkage between the media and the mainstream media to enhance the influence of communication.Design coral reef multimedia teaching software,or use the media museum and coral reef exhibition to establish a South China Sea coral reef technology exchange platform and iconic cultural facilities,combined with the media context to spread the protection content of the South China Sea coral reef.Using experience and comparative analysis methods,through the experience of domestic and foreign public welfare communication strategies,and the experience of the ecological protection activities "ant forest" under the Internet background,the communication activities of the protection of coral reef protection in the South China Sea have been carried out in various aspects.Analysis.This thesis proposes that in the planning process of coral reef protection activities,it is necessary to use the economic strength of enterprises to enhance the interaction of public welfare activities;to bring into play the clustering power of network virtual communities,and gradually realize the gathering of offline entity groups;Communication has become the norm of life,focusing on sustainability and long-term;finally,on the basis of building a coral reef protection brand in the South China Sea.It is also necessary to do a good job in brand internal management and public relations.