Study On The Development Of Shared Bicycle Enterprises Based On Game Theory

At the end of 2015,a batch of bicycles with yellow uniform of"ofo"appeared on the campus of Peking University.In April 2016,a large number of orange Mobike appeared on the streets of Shanghai.This is the first time a shared bike has entered people's attention.Since 2016,the city's sharing bike has enjoyed an unprecedented increase.Share cycling brand suddenly be more,and this kind of traffic travel shared economy has gradually integrated into people's daily lives.From 2015 to 2016,the overall number of users in the shared cycling market achieved a huge increase from2.45 to 18.86 million.According to incomplete statistics by the Ministry of Transportation,there are nearly 70 bicycle-sharing enterprises,cumulative delivery of more than 16 million vehicles,the registration number of more than 130 million passengers and the cumulative service of more than 1.5 billion passengers in the country before July 2017.Sharing a bicycle is a new sharing economy that bicycle enterprises provide bicycle cycling sharing service around campus,bus stop,subway station,residential area and public service area.It mainly operates on a time-sharing lease model.Users simply use the mobile phone to download the corresponding shared bicycle APP to register,pay the deposit and recharge the bicycle can be unlocked.Each time a user uses a shared bicycle to pay a certain fee,and each shared bicycle brand billing standards are not all the same,usually 0.5 to 1 yuan per hour.The emergence of shared cycling has greatly satisfied people's short-distance travel needs in daily life.Therefore,the ofo sharing bicycles,mobike,Hellobike and other shared cycling brand loved by a wide range of people.Once the bike country,as if after the precipitation of time,boarded the stage of history again!While commuting to the public for short trips,sharing bicycles has also brought many problems to urban management.While enjoying the convenience of a pedestal-free public bike,we are also enduring the behavior of destruct shared bicycles.A large number of bicycles were put in disorderly order and chaos stopped and disrupted,which seriously disturbing normal urban traffic order.Illegal people by posing as bicycle corporate customer service,the replacement of two-dimensional code on the bike and other means of fraud.Users push the bike back home after scraping two-dimensional code and accounting for their own.Urban road planning and construction is not perfect.Share cycling market,the vicious competition between enterprises.This series of problems are accompanied by the rise of shared cycling.This paper focuses on these practical issues,select the perspective of the enterprise,use the theoretical knowledge of game theory to explore the sharing of cycling enterprises in this huge and intense competition in the interests of how to choose a reasonable strategy to achieve the best total market efficiency.Taking the game of mobike and ofo as an example,this paper builds a model from the perspectives of complete information among enterprises,incomplete information and behavioral gambling,and analyzes how the game is played between enterprises.What is the final result?In the static game of complete information model,the conclusion drawn from the model is a"prisoner's dilemma".In the incomplete information static game model,given the value ofk_i(i=,1)2,we conclude that the two enterprises are still in the state of"prisoners'predicament".Based on the behavioral game theory,we introduces the influence of two preference factors,namely,compassion sympathy and jealousy,and makes use of the utility functions in the Fehlfühl and Schmidt models to analyze and find out that the appropriate sympathy and jealousy are beneficial to the business game.