Customer Degree Of Satisfaction Promotion's Strategy Of The Mobile OA Software Of Seeyon

At present,the world is in the era of rapid development of mobile Internet technology,mobile office has gradually come to the stage of history.China,as the world's largest mobile communications market and the second largest Internet market,has vast territory of the mobile communication network.Initial development and accumulation of e-commerce established the foundation of the growth of mobile office in China.This thesis is under such background.And the customer perceived value was studied for Beijing Zhiyuan company M1 mobile office software,based on the customer value theory,which has more distinctive theoretical value and practical significance.Through the analysis of mobile office's customer perceived value,this paper tried to achieve enriching the customer perceived value theory system,and on the other hand,helping the Beijing Zhiyuan company mobile office software playing a guiding role.Customer perceived value is the overall evaluation of the utility of the product or service,which can be perceived by the customer to be perceived and to be weighed against the cost of a product or service.On the basis of analyzing related literature review,combined with Zhiyuan company product system,this paper focus on the M1 mobile office software use standard,customer perceived value were analyzed,and on this basis to Beijing seeyon Software Co.,Ltd.on the mobile office software product positioning and future on the customer perceived value upgrade and maintenance and also pointed out the direction.This paper is divided into five chapters,the introduction part puts forward the problem of mobile office software customer perceived value through the research background,and to sort out the basic concepts;Then,the theoretical basis for the problems involved are introduced based on previous studies,and finding the starting point to solve the problem of the study;And the next part,the actual situation of Beijing Zhiyuan company was expounded,for a preliminary understanding of the status quo of mobile office products company customer perception,and analyzes the main reasons for this situation;Moreover,we made an empirical research through questionnaire design,and used mobile office software first-hand data through regression analysis on the influence of customer perceived value of mobile office software to do a further judgment.Finally,put forward reasonable suggestions for further development of Beijing Zhiyuan company mobile office software in this paper based on the previous research results.The ultimate goal in order to achieve further improvement of mobile office software Zhiyuan company.