Business Plan For Private Placement Fund Project Of Shangde Capital

In spite of having suffered the 2015 stock market crash,the private placement market,as the uppermost financing channel of listed companies in China,has developed at top speed in the past two years.The amount raised in 2016 exceeded 1.5 trillion.It is expected that the market will maintain rapid growth in the next few years.Meanwhile,private wealth in China,especially assets of high-net-worth individuals,has grown rapidly in recent years.It is expected that the number of high-net-worth individuals will exceed 1.2 million,while the investable assets will exceed 50 trillion by the end of 2016.However,participants of private placement with the historical average rate of return reaching about 50% are mainly institutional investors.Most people among high-net-worth individuals do not have the opportunities to participate in it.The private placement fund project of Shangde Capital rises in response to the proper time and conditions.It aims to provide high-net-worth individuals with the most professional private placement products and services,so as to solve the contradiction between lack of investment channels and their wealth growth.This business introduces the business model and provides a project overview in the first place,on the basis of the background and significance of the private placement fund project of Shangde Capital.Secondarily it analyzes the microenvironment of the industry of the private placement fund project of Shangde Capital by using the PEST model;it comprehensively analyzes the industrial competitive situation by adopting the Michael Porter's Five Forces Model;it analyzes advantages,disadvantages,opportunities of the fund project and threats to the project in details by applying the SWOT model;in terms of marketing,it segments the Industry market by utilizing the STP tool;it constructs a project marketing system in terms of product,price,channel and promotion by using the 4Ps marketing mix strategy to find the suitable target market of the project and for market orientation of the project.Finally,it describers the project management,Through analyzing and predicting the investment return and financial position of the private placement fund project of Shangde Capital,it shows that the project is feasible and worth the investment.The business plan is a framework document for operation of the project.It serves as a guide for establishment and development of the project,as well as a reference for operation and development of other private placement funds in the PE industry.