The Discovery Of Operation Model Of Design House Of Branded Fashion Companies

As China's fashion industry has been experiencing dramatic changes,which has greatly led strategic revolution over not only supply chain but also entire operation and management systems.Insiders has realized it is necessary to consolidate the upstream and downstream supply chain to reduce R&D cycle and cost in order to increase profitability to survive in the new challenging environment.That makes design houses,whose core value built on design capability,has faced increasing market demand.This article is based on numbers of inside surveys and utilizing SWOT and PEST methodology to analyze the current developing situation of design houses.By focusing on the their developing pattern,pros and cons,opportunities and threats,it is able to conclude that:1 Design houses,organizations and platforms that focusing on design capability have input great vitality to Chinese fashion industry that has gone through “transition,upgrade,consolidation and leverage” stages.2 The difference on organization and operation models between traditional design house R&D model and new design houses employed by branded fashion companies.3 The developing pattern and R&D process of new design houses.4 Based on live example of “YIQIAO” platform,it is able to conclude the enterprise organization structure,R&D model and external cooperation model of new design houses.At the end of the article,the developing model and strategy has been concluded—— the operation and management issues within design houses are the key factors for their development.It is suggested the design house should focus on its internal management to discover its long-term suitable developing path.