Research On Construction Of Internet Financial Service System For ICBC Shenzhen Branch

With the continuous development of social economy,the Internet and escalating financial services.In 2013,Taobao launched currency financial products "balance-profit",then the Ali,Tencent,Baidu began to set foot in the financial industry,the Internet,and developing very rapidly.Domestic Internet companies in the implementation of the "financial" Internet banking services for the past caused great threat.Many large-scale commercial Banks,joint-stock commercial Banks and city commercial Banks,have to in the form of business,information technology model for reform and innovation.City commercial bank is the most special of the banking industry,with the rapid rise of the Internet financial and its own financial business model have also been severe shock,and even in the face of large commercial Banks in the process of transformation of the Internet financial threat to the development of their own.ICBCShenzhen branch because in the assets,professional staff and other resources of certain deficiencies,so in the face of the change of the economic situation,the need to think seriously about your own Internet financial business situation,how to effectively realize entity branch network,and the line and the actual financial services business resources for effective integration,thus found to highlight its own development advantage of the Internet financial path.The uniqueness of this paper is mainly embodied in the ICBC Shenzhen branch as a unified whole,according to the ICBC Shenzhen branch to establish related Internet financial platform,and based on the SWOT model,according to the practical characteristics of ICBC Shenzhen branch financial platform to set up the Internet.Direct banking online and entity because of the bank branch,also has made certain progress,so in the ICBC Shenzhen branch to the development of the Internet financial business needs based on;And the community branch,small micro branch and VTW as intelligent self-service equipment,so as to establish a more comprehensive intelligent mini bank branches,in order to better establish with regional characteristics and economic the ICBC Shenzhen branch.And put online and entity bank outlets for effective combination,the use of mobile platform to help,to further help the orderly operation of the ICBC Shenzhen branch.So this paper is recommended for ICBC Shenzhen branch direct banking,building intelligent micro bank branches and intelligent mobile banking supervision,and related marketing plans,intelligent mini Banks and intelligent mobile phone business.