Transformation Strategy Of Traditional Air-Conditioning Industry Business Model Under The Internet Environment

With the social modernization,the continuous improvement of the level of information technology,the development of the Internet industry,the traditional air-conditioning industry is both an opportunity and a challenge.,The traditional air-conditioning business in order to continue to grow and develop in the fierce competition in the market to occupy more share and advantages,it is necessary in the new environment,according to market demand,consumer preferences and other factors of business model transformation,from the strategy The positioning of the target,the development of marketing channels,the expansion of financing mode to the transformation of service methods and other aspects of change,and the development of the Internet environment.Based on the theory of e-commerce,strategic transformation theory and business model transformation theory,this paper takes MK air-conditioning production company as the main research object,and on the basis of analyzing the difficulties and problems of its business model transformation process,New business model,and developed a specific model of business model transformation:first of all to adjust the organizational structure,the company adapt to the new development of the Internet model,make full use of Internet resources for new market development and new marketing channels;Business plan to promote the comprehensive development of new models;once again to improve the logistics system,increase the extension of expansion,improve transport safety and timeliness;Finally,to improve the after-sales service security system to improve customer satisfaction,so as to strive for the company more Potential consumers.At the same time,MK company as a leader in the traditional air-conditioning industry,the paper to point to the traditional way of the traditional air-conditioning industry business transformation from the business model,channel transformation,product transformation and technical services transformation and other aspects of the design and research.