| A single enterprise crosses industry boundaries and distributes limited resources to achieve cross-management services in different industry markets,which is referred to as "cross-border operation".With the advent of the "Internet plus" era and the rapid development of information technology,enterprises that have the advantage of digital technology can go through the existing system of division of labor to cover larger business areas.The trend of enterprise transboundary operation is becoming increasingly fierce.However,if there is no correlation or weak correlation between the industries that the enterprise enters into,so the effect of cross-boundary linkage is not always going to happen,it can even bring down the business.Previous studies on transboundary management were mostly static analysis of transboundary behavior.Ignoring the dynamic changes of potential risks across borders,the proposed risk control measures also lack pertinence.In this paper,the historical context of risk formation and risk aggravation in the cross-boundary operation is discussed,and then come up with a solution,it has strong practical pertinence and certain academic significance.This paper chooses the representative cross-boundary enterprise--Letv company as the case object.Using the grounded research method to construct the theoretical model of the acquired second-hand text data with open coding,spindle coding and selective coding,and the model is tested by saturation according to the reserved data.The study found that:First of all,this paper divides the causes of cross-border operation of enterprises into four dimensions: resource utility value,industrial technology progress,market power scope,and leader confidence.Secondly,the research shows that the value of resource utility can lead to the risk of improper resource integration.;Technological progress can lead to a wide range of risks;The scope of market forces will lead to the risk of poor linkage effect;A leader’s self-confidence can lead to the risk of overconfidence.Thirdly,if the above four risks and their portfolio risk are not effectively controlled,it is highly likely to cause economic losses and even led to a beleaguered reputation.In the end,based on the cross-boundary operational risk formation model found in the root study,four new models of risk control are proposed: "Complementary + iterative" resource combination mode,"Progressive + breakthrough" innovation combination mode,"Consolidate + expand" market portfolio model,"Individual + team" learning combination mode.These controls are both a way of thinking about how Letv is going out of trouble,it also serves as a warning to companies trying to cross borders. |
