Hammer Technology Company Pricing Strategy

Under the current market environment,as the founder of value,enterprises rely solely on the financial data of the business management process to make decisions that are far behind the needs of the development of the times.Therefore,it is necessary to propose market-oriented,future-oriented values that are in line with current trends.Decision theory.The concept of "Fourth Report" was first proposed in 2016,and the basic framework and the same product were released by the end of 2017;only three years of big data about "user","product" and "channel" were established.The evaluation system provides decision support for corporate managers,which largely proves that the “fourth report” follows the general direction of evolution of the accounting profession from monetary measurement to value measurement.The topic of "pricing" is very important for the development of the company.This article is centered on "pricing".First,using the literature research method,the system sums up and summarizes the relevance of the pricing factors,big data,and the fourth report,and points out that pricing is more biased toward customer perceived value,and customers focus on products with high corporate value.As a big data information system analysis tool,reports can predict the future value of the company and the perceived value of customers in the future.Second,a fourth report total value pricing model is constructed in a qualitative manner.Using the Five Forces analysis to investigate the situation of the mobile phone industry,it is concluded that corporate value and customer value have an impact on prices and provide support for the construction of the fourth report's total pricing model.With the help of the fourth report,we plan to build a model for predicting the future value of the company and a model for predicting future customer perceived value,and use the customer satisfaction management system to find the best point pricing for future companies.In the end,a detailed analysis was conducted on the target company Hammer Technology to explore whether or not the current product pricing method is reasonable and possible.The analysis results were combined with the use of the fourth report total value pricing model to optimize and provide the New Ideas of Future Optimal Pricing from the Perspective of Four Reports.Product pricing was originally a problem that was difficult to operate and control.This paper applies the value of the fourth report in terms of predictability and forward-looking to the analysis of total value pricing,and proves the feasibility of the total value pricing method based on the Fourth Report.Based on the fourth report value evaluation model,combined with hammer technology pricing issues,formulate a pricing strategy that applies to the company,and it also has a good reference for other companies in related industries.