Study On Rural Tourism Planning Under “New Normal”

General secretary Xi Jinping put forward the "new normal" has aroused widespread concern,on how to adapt to the "new normal”in order to promote the effective operation of increasingly theoretical research of national development and the national economy increase,but most of the studies are the national and city level based on the research of township and rural less.As a new way of tourism and leisure,rural tourism can not only gather popularity for rural areas,but also enrich the types of rural industries,and realize the virtuous operation of resources and industries.Therefore,rural tourism should adapt to the changes brought by the "new normal',so as to effectively promote the joint development of the various industries and the people's well-being.With the rapid development of improving the industry status of tourism and rural tourism,rural tourism is becoming more and more perfect laws and regulations,urban population consumption began to change from the material demand for the spiritual needs of the new rural construction has been like a raging fire.However,how to adapt to the opportunities and challenges brought by the "new normal",and promote the economic development of rural tourism while carrying on and protecting the local characteristic culture are still the problems that must be discussed in rural development.This article from the perspective of rural tourism planning and development under the new normal,characteristics of rural tourism,the opportunities and challenges of research and analysis,explore the "new normal" rural tourism development principle and path,and taking Jiajiang County of Macun Xiang Shi Yan Cun for example,put forward the "new normal"development strategy of rural tourism planning the.So as to provide reference for rural tourism planning under "new normal".