Study On The Word-of-Mouth Marketing Strategy Of Jingdong Online Mall

With the rise of the electronic shopping platform,the effect of online word-of-mouth marketing on the promotion of enterprise brand strength has gradually increased.IResearch survey shows that,at present,790 thousand independent websites,more than80%,have independent communities.60%,users look for answers to questions through the community,and 33.5% consumer behavior is influenced by the experience of community forums.Network sharing,communication and interaction have become the best carrier of word of mouth marketing.In particular,to the Jingdong mall such e-commerce site prosperity,so that the online word-of-mouth marketing business value has become increasingly prominent.But at the same time have many development bottlenecks and problems of the B2 C platform of word-of-mouth marketing,to the detriment of the interests of consumers,bring adverse effects to the electronic commerce website,it is necessary to further explore to this kind of problem.This article starts with analyzing the word-of-mouth marketing strategy of Jingdong mall,and finds out the patterns and Strategies of word-of-mouth marketing of e-commerce websites,so as to provide guidance and reference to the marketing strategy of similar enterprises.