Research On The Performance Of Continuous Merger And Acquisition Of Cultural Media Enterprises

The perfection of capital market promotes the development of M&A market.In recent years,the number of companies involved in M&A is increasing,the number of transactions is increasing,and the transaction amount is also rising.In recent years,due to the preference of national policies,the M&A operation of the cultural media industry is in full swing,the M&A events are increasing and the scale of M&A is expanding.And its M&A behavior is different from the previous single case M&A,M&A frequency is high,showing obvious continuity.LS company M&A process has such a representative.This kind of continuous M&A phenomenon is a new trend of M&A in the current market environment,but this phenomenon is of great importance to the performance of enterprises.Is it good or bad after all? In view of this,this paper will analyze the long-term and short-term performance of LS Company through case study,in order to provide some reference for M& A in the same industry and other industries.First of all,this paper shows the general situation of the company and the status of the industry,combing the M&A process,and briefly analyzes the M&A motivation of the company;Secondly,this paper analyzes the M&A performance of LS Company from both short-term and long-term perspectives by means of event research and financial index method,to verify whether the extended growth strategy of LS Company can create value for enterprises.Finally,the paper briefly analyzes the risks that LS may face and gives its own solutions.The results show that in the short-term performance aspect,the short-term performance of LS Company is better in the window period,and the long-term performance of LS Company is very strong,and the successive M&A strategy is obviously successful.However,the fact can not be ignored is that the short-term performance of M&A in the late stage of M&A is not good,and there is a great risk to the managementability in the long-term performance.After specific analysis,the conclusions of the research on the performance of continuous mergers and acquisitions of LS Company are summarized as follows: first,the short-term wealth effect is increased,but later is weaker than the early period;second,the performance increases rapidly,the risk is accompanied by the same time;the third is the expansion of asset size,but the operation.Ability to decline.Based on the above conclusions,this paper gives three suggestions: first,to improve the internal environment,to prevent super-high goodwill;second,to strengthen the integration of resources,trigger synergies;third,to face the financial risks of companies,adjust the industrial structure,Hope the company can develop healthily for a long time.At the same time,I hope that the conclusions of this paper can have some reference value for the similar operation of other related enterprises in the same industry.