| Science and technology,as the primary productive force,has a great change in people’s lives.As an important way of sharing scientific information,scientific communication plays a very important role in people’s science understanding and life.From the initial top-down one-way communication style of popular science to the two-way interactive style of the awakening of public needs for science,researchers as a scientific information maker,has been playing a very important role in scientific research.Researchers in the sense of responsibility,authority,rigor and their way of participation of science communication is a unique existence in science communication,but the real participation and its effect seems not optimistic.Through the analysis of the relevant domestic and foreign research of the investigation,role,responsibility and influence factors of researchers to participate in science communication activities and science popularization of universities,this found that most research focused on the research methods of quantitative analysis to analyze influence factors of researchers involved in related science communication activities.This study observed the influence factors of the researchers involved in science communication activities from the micro perspective through qualitative research methods,using in-depth interviews,observation method and case analysis method,combined with the grounded theory and the theory of planned behavior,the final analysis reveals seven main factors which influence about researchers involved in science communication activities is values,including science communication activities of cognition,subjective norm and perceived behavioral control,opportunity and participation experience,personal qualities,it also reveals the relationship among these factors.On the basis of this,some suggestions are put forward to promote scientific researchers to participate in scientific communication activities. |
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