Research On Development Strategy Of ZW Property In Kunming

In the late 70 to 90 s twenty gold years,China's housing system reform experienced exploration,deepening and three important stages of establishment,along with the rapid development of the real estate industry and the economic development of the outstanding contributions,the real estate industry in 2003 was officially recognized as a major way to pull China economic development the.The development of anything has to go through the restriction and influence of related factors.Especially the emergence and rise of new things will always face unexpected difficulties,so is the real estate industry.In the complex economic background,and the changing of national policy,even as an emerging real estate industry will encounter many obstacles in the development,changing the internal structure of resources,which will inevitably lead to weak small and medium-sized real estate enterprises are facing great pressure on the survival and development.How to survive in the industry shuffle and how to cope with the pressure of the real estate market,the key problem to be solved is to determine the development strategy of the enterprise.It is under such a background that in order to better study the related problems and phenomena,the author takes PEST analysis as the research method and guided by scientific theory,and explores the external influence factors of a typical enterprise in Kunming,namely Kunming ZW estate.The competition followed by Potter's five forces model home to the Kunming ZW analysis,again with the internal organizational structure,personnel,management status,problems and other aspects of the analysis of the internal environment,and then grasp the comprehensive analysis on the whole,the use of SWOT form,to the study of favorable conditions and unfavorable conditions encountered by enterprises,put forward constructive ideas for the long-term development of ZW real estate.In the current market environment,not only for the Kunming ZW real estate out achieve long-term stable and sustainable development of brainstorming,but also to the similar to the Kunming ZW real estate such small and medium sized business Real Estate Company to provide some thoughts and suggestions to solve the development problem of the future of the enterprise.