Analysis Of The Social Development Pattern Of Chess And Card Game

Chess and card game industry is an ancient and young industry,along with the development of the Internet in recent years,great changes have taken place,domestic chess and card game industry also gradually formed a new pattern on the market.Various companies of chess and card games under the new situation gradually aware of the combination of the sociality and the game can make huge market response and more income in turn.How to grasp and take advantage of this opportunity is a great topic to various chess and card game companies,also is the meaning of this paper.This paper selects JJ WORLD,the main product of the Competitive World(Beijing)Network Technology co.,LTD.as a case.The company focused on competition system of the chess and card game over the years.After ten years of development,JJ WORLD has become the second largest chess and card game company in the industry,and the platform data is excellent.JJ WORLD,however,the platform of the social factors in game products is almost zero.Social aspects of defects has become an important problem that restricts the further development of the company.JJ WORLD has realized this problem.With the analysis of the competition situation of the case company,the understanding of related theory,this paper summarizes problems existing in its product,and proposed the responding schemes to solve the problem.