The We-chat Promotion Research Of Garment Brand In The New Media Age

With the continuous innovation and development of the mobile Internet technology in recent years,the transformation of information transmission mode has been driven,and more and more traditional communication channels have been replaced by new media channels.Dissemination of information under the new media era characteristics differentiation,interactivity and timeliness,etc.,media platform because of its large user base and influence occupy important position in the spread of media channels.Based on social media user base and influential platform for the micro letter as object,through to the clothing brand how should use micro letter public design to attract the attention of consumers,so as to improve the adhesion property between consumers and boosted sales of design strategy for research.First of all,this paper reviews the concept of new media,the characteristics of communication channels and the concept of WeChat and its influence on communication.Then influence on 2017 domestic WeChat top 30 apparel brand case analysis as well as senior WeChat user’s personal interviews and questionnaire survey,understand consumers want access to information types,and the factors to attract their attention as a valuable practical wear take a kind of popular information recommendation,hot,star of the recommended,and release information and offers.Then,based on the results of its investigation,this paper proposes a visual design strategy for enhancing the influence of the WeChat media platform.Including the contents of the push cover,layout,text layout,product design collocation,the researchers through the contents of the Y brand WeChat media platform design improvements,promoted WeChat Y brand promotion articles and visual aesthetic,the quality of the drive sales of its products and the amount of glue sex between customer and brand.Researchers in this paper based on results of the investigation and study,apparel brand WeChat tweets design strategy,make the visual design of the system for apparel brand WeChat to promote the design to provide the reference basis,increase its brand WeChat media platform,which thus promote the sales of its products and increase the adhesion between customer and brand.