Consumer Needs For Product Description Page On The Mobile Terminal

With the rapid development of e-commerce,mobile channels make more and more contribution to the retail industry,and the utilization rate of mobile phones is getting higher and higher.Shopping from mobile devices has become a habit of people.In the e-commerce model,there is a loss of sensory experience.Most of the products are displayed in words and pictures.Consumers can not intuitively understand the products as they are offline.So in the popular mobile phone shopping soaring today,businesses choose what important elements to display in order to allow consumers to have a good shopping experience? Details page as the primary entrance to online shopping,online clothing brand details page composition elements of the display method and product description of the impact of consumer buying decisions is very important.This article mainly focuses on the contents of women's products page,first of all,through the establishment of merchant details page information database,analyzes the data,summarizes the characteristics of the 27 kinds of elements displayed on the detail page of the e-commerce perspective;secondly,298 online shopping Of consumers are surveyed,questionnaires are conducted on 27 types of detail page elements,and the consumers' demands for various factors under the perspective of consumers are analyzed based on the data analysis.Then,the presentation and consumption of 27 kinds of factors under the perspective of e-commerce According to the comparative analysis of the demand of 27 kinds of factors,we found that the difference of demand of detail page can be divided into consistency factor,test factor and confirmatory factor.The consistency factor is the element that consumer and business demand are highly consistent,The needs of businesses and consumers are not very clear,need to further confirm the elements of the elements of the business needs of the business and consumers there are significant differences in some of the elements.Finally,30 highly fashioned experts were employed to design situational experiments for the test factors and confirmatory factors.Through analyzing and comparing the experimental results,the factors of the consumer's needs were drawn.According to the research of three parts,the elements of consumer demand include the elements of consistency,the elements of consistency and the factors that consumers pay more attention to in the factor of inspection: design selling point information,product display video,return information and logistics service information,brand Introduction and product packaging information.Although the product display video information is currently under the business and consumer needs vary greatly,but also shows the product display video is the product of the future more important display of the development trend.