Research On Marketing Model Of Agricultural Products In Bayannaoer

The city of bayannaoer is an important agricultural production area in Inner Mongolia autonomous region,which is famous for its rich agricultural resources and plays a key role in the agricultural modernization of our country.As the saying goes,"good people eat for the day." agriculture is the basic of economic development in our country and the basis for ensuring the stable life of the people.Based on this,in order to further speed up the development of modern agriculture in China,trial and error is suitable for the new road bayannaoer city agricultural development,combining modern industry and information technology,to apply these ideas to the agricultural production and operation,establish belong to bayannaoer city characteristic agricultural product brand.In agricultural product marketing,it is mainly the design,pricing and distribution plan of a product to realize the marketing objectives of individuals or enterprises.From the point of current agricultural products marketing,most enterprises are based on the consumer as the center,marketing,such not only can ensure that consumers get certain consumer demand,and also can improve the development of agricultural economy.Based on the analysis of agricultural products marketing research,this paper explores the new model suitable for the marketing of agricultural products in bayannaoer city.First of all,the author of this article to be used in the basic concept of marketing of agricultural products and agricultural products marketing effect is analyzed,which can determine the development situation of the bayannaoer city agricultural product marketing.However,because the farmers only pay attention to the production of agricultural products,the marketing concept is still very vague,making the marketing of agricultural products more difficult.Then the problems of agricultural products marketing in bayannaoer city are analyzed,including the quality of agricultural products and the sales channels of agricultural products.In to explore bayannaoer city is mainly to the green marketing in agricultural research,agricultural product network marketing and product marketing experience was analyzed,and work out the suitable for local marketing route: strengthening the logistics transportation management and realize the industrialization of green marketing,optimization of planting patterns.At the same time,improve the quality supervision and transportation system of agricultural products and ensure that the marketing of agriculturalindustry in bayannaoer city smoothly enters a new stage of development.