Research On The Reverse Pricing Strategy In Sharing Economic Model

In recent years,the rapid development of sharing economic model has been widely concerned.In the sharing economic model,enterprises constantly explore the pricing strategy for their own interests.And the reverse pricing strategy is highly respected.It gradually become more suitable to the development needs of the sharing economic model pricing strategy.In the process of reverse pricing strategy analysis,the paper focuses on the causes and operation mode of reverse pricing strategy.Then the paper analyzes the effect of reverse pricing strategy on the market by using the utility indifference theory and finds that the reverse pricing strategy can effectively increase the market demand in the sharing economic model.Base on idle properties of resources,the paper constructs pricing model of internet platform companies under the condition of monopoly and competition,then obtains the profit function and its influencing factors.According to the adequacy of the supply of products,the paper analyze the benefits of suppliers,internet platform companies and consumers under two conditions.The conclusion shows that in the sufficient of products supply,the suppliers obtain more profit and reach the maximum under monopoly.In the absence of product supply,the profit depends on the supply of products.However,no mater the product supply is adequate or not,the internet platform companies can get more profits in the competition conditions,and reach the maximum in the sufficient of products supply,and the consumer surplus is completely looted.Finally,in the analysis of the specific application of reverse pricing strategy,the paper based on the domestic and foreign Internet platform enterprises as an example to analyze the reasons for the failure of China's Internet platform companies in the process of reverse pricing strategy through the case that the application of reverse pricing strategy in the United States online travel company Priceline and in China's Internet platform companies.That puts forward some suggestions for the development of China's Internet platform,and provides a scientific basis and theoretical guidance.