Research On The Marketing Strategy Of TC Company Automobile Seat

Since the Chinese economy into the new normal,with the country's "double" policy guidance,the rapid development of Small and micro businesses,commercial banks are facing more severe internal and external business environment,how to speed up the adjustment of financial services strategic transformation,new strategy,new content of small and micro financial services improved,and achieve new development as a new,has become choose the practice of commercial banks.From the domestic and foreign scholars study about the small and micro financial services research results can be found,based on the "double","Internet +" under the background of the new era of small and micro financial services research remains to be enriched and perfected,this subject provides certain research space.The trade-off theory and pecking order theory based on the research of comprehensive dialysis A in Zhuzhou city commercial bank small micro financial services status,including A of Zhuzhou city commercial bank organizational structure,business scope and main business,as well as small and micro financial services practice situation and conditions;a comprehensive analysis of the A of Zhuzhou City commercial bank small micro financial service the problems mainly exist in the "management level should be improved,theservice conditions to be perfect;attach importance to customer development,despise customer value promotion process innovation;business products lack of optimization,lack of new product development;risk tolerance is low,the wind control technology should be improved;the small and micro financial services lack of strategic management,forward-looking innovation consciousness is not strong" the five major problems.It mountains stone,jade can attack.On the basis of introducing the mode and experience of foreign small and micro financial services of foreign commercial banks and the practice and experience of domestic small and micro financial services,the paper aims to extract their experience and Enlightenment for Zhuzhou A commercial bank to improve small and micro financial services.Finally,based on the theoretical and practical research both at home and abroad,we put forward the fiveimprovement strategies and the fourteen proposals of Zhuzhou A commercial bank.The Five improvement strategies: to improve the service level of management,enhance the level of service innovation to achieve new development;service products,realize the characteristics of the development of the new breakthrough;to strengthen channel construction as the focus,to achieve new customers development;to strengthen the risk management as the key to realize the new quality and the quality of assets;on the basis of innovation and development,promote small and micro finance prospective service change.