Research On The Third Party Wechat Marketing Platform

Due to a great number of c users and their huge influences,more and more enterprises have begun to use WeChat and WeChat public platform to maintain customer relationships,carry out marketing promotion,and increase marketing sales.Both WeChat marketing needs and WeChat open platforms have given birth to a number of third-party WeChat marketing platforms.These marketing platforms can help those small and medium enterprises rapidly promote their sales and marketing and without developing their own platforms.Therefore,they have become an important role in WeChat marketing.To meet the small and medium enterprises do not need to develop their own and the rapid development of WeChat marketing needs,WeChat third-party marketing platforms have become an important role.Based on the theory of social media marketing,experiential marketing,free economic theory and Technology Acceptance Model,this paper explores the market positioning and function of 91 love sharing platform with a kind of entrepreneurial third party WeChat marketing platform-91 love sharing as the case.Architecture,business model,profit model and so on.This paper first discusses the internal and external motivations,influencing factors and factors of continuous participation in the activities of fans participating in the 91 love sharing platform,and points out that the internal motivation of microfinance fans' participation in WeChat marketing is self-value perception,social motivation and Image expression,external motivation is the economic reward and reciprocal relationship.Secondly,from the perspective of business settled,to explore the free experiential marketing,analysis of the effectiveness of this marketing model evaluation indicators,that free trial marketing can use consumer networks to spread the brand and reputation,for good quality products,free trial Marketing can quickly enhance the corporate brand image and sales have a positive impact.Finally,the paper puts forward the marketing framework of "fan-platform-business" and puts forward the idea of realizing technology,combining with the influencing factors of consumer 's willingness and the demand for the effect of WeChat marketing.At the same time,91 love sharing the operational strategy of the corresponding recommendations.