Analysis On The Influencing Factors Of Customer Loyalty In Commercial Banks And Countermeasures

With the steady development of the economy and the development and progress of the financial industry,China’s commercial banks have developed in recent years.The development of state-owned banks is strong,and some outstanding joint-stock banks have emerged.City commercial banks and rural commercial banks have gradually increased in the region and even in the region.Occupy an important position.The bank’s flourishing means that the spring of competition,in the increasingly competitive pressure,the face of a wide range of market environment,how to win and maintain the favor of consumers,so that their services and products become consumers Preferred to keep customers loyal to the bank is critical to the development of commercial banks.Therefore,it is of great significance to study and think about the loyalty of commercial bank customers,to build a brand image of commercial banks,to provide more attractive products and services,and to help banks to establish a closer customer relationship.In this paper,one of the five state-owned banks is selected as the specific research object of A Bank,which has performed well in Suzhou area.After extensive reading of the relevant literature on customer loyalty management,this paper gives a brief overview of the theory of customer loyalty,A Bank customer loyalty management related circumstances,combined with its customer loyalty approach and effect to further exploreof customer loyalty factors,and then put forward the future development of the corresponding customer loyalty management of China commercial banks.