| Global integration of resources,the economy has gradually become no national boundaries,especially in the past few years has been the emergence of the global financial subversion,which is following the birth of industrial society since the most profound changes.Global multinational companies competing to appear,the product of the borderless spread of the world.The Samsung as a large enterprise in South Korea has also experienced several changes and updates,the development of Samsung digital TV has undergone many changes,but also produced a lot of problems.China’s accession to the World Trade Organization after the global bloom of light,but also represents the international market will be substantial changes.Also from the development of digital television in terms of China,Samsung digital TV on the strategic adjustment analysis will become more value to its existence.Based on the research background,this paper puts forward the significance of the research and the content that should be studied in this paper.The concept of digital TV related to elaborate,while the development of digital TV and experience to a detailed description.And analyzes the present situation and the current environment of Samsung Electronics,and qualitatively analyzes the existing strategy of Samsung Electronics Digital TV.At the same time,this article passes the example analysis and the contrastive analysis,and compares the digital strategy of Samsung Electronics Apple and TCL two companies were compared and analyzed through this series of comparative analysis of the strategic analysis of the Samsung Electronics digital TV related discussions,come up with coping strategies and a stronger improvement program.Samsung Electronics,in the last century for a strong marketing communications and brand strategy,has been a great success,its in-depth study of a certain economic value,and by comparison with the other two companies,but also the United States and China The company has done a detailed study,which for other countries also provide some help.At last,the author expounds the enlightenment of the strategy of Samsung digital TV on the development of China’s electronic television,which has played a certain role in the development of digital TV in China to a large extent. |
