Midea Real Estate Susie Company Cost Management Research

After 30 years of development,the real estate industry from immature little teeth grow into a lush forest,many real estate enterprises take a place in the cruel market competition,sales targets sharply year by year,constantly refresh record,sales profit compression year by year,has gold to silver age,even after the era of copper and iron.Moreover,with the frequency of land Kings,the sharp rise in land costs has seriously threatened the survival and development of small and medium-sized enterprises.Is more serious at this stage the aircraft carrier grade real estate enterprise begin to move quickly big fish eat small fish,m&a wave,small and medium-sized real estate enterprises is to sustain growth,adequate cash flow is the basis of enterprise survival,under the circumstances of declining industry profit,improve cash flow to strengthen its financing capability(open source)at the same time,reduce business operating costs(throttle)has become the most effective means,so how to effectively control the cost has become the main target of the enterprise can normal operation and development.In this paper,using the method of case analysis,statistical analysis,data comparison,the method of consulting literature materials about the present situation of domestic and foreign real estate,real estate cost management,target cost management,completion settlement and elaborates the theoretical knowledge and analysis,and through a real estate development present situation,current cost management of the status quo analysis of detail Su Wan company currently some problems in cost management.Specifically,the bidding of the company includes the form of bidding,the lack of the general contracting strategic suppliers,the unplanned and unscientific standard;In the process of target cost management,there is little research,no benchmark cost and insufficient internal decentralization.The sale stage landscape engineering,the sale of the decoration project cost high waste,the construction of the construction of the total contract speed of the settlement of the problem.By using the theory of cost management characteristics of the cost management,cost management process,cost management methods(chart method,earned value method,process management)for the above problem analysis,find out Su Wan company currently in cost management problems and gives the corresponding countermeasure and the suggestion,while improve the manager's own management ability and can improve the management level of Su Wan company,makes Su Wan company risk control in the cruel market operation,to guarantee the healthy operation and development of a company to normal more beautiful property span development.