Competitive Strategy Research Of Shandong Lvhuan Science And Technology Co.,Ltd

Enterprise development strategy is the key factor to determine the success of business activities.The selection of development strategy should be scientific and reasonable,which has a strong relationship with the success of an enterprise.The research object of this paper is Shandong LvHuan Science and Technology Co.,Ltd.The core value of this company is"solidarity,cooperation,integrity,dedication and improving the enterprise value continuously".With the rapid expansion about ten years,this company has been a strategic partner of Shandong Local taxation bureau.What's more,it is one of the four bill printing enterprises,which can produce the new quota invoice.This enterprise became listed on the new three board on July 30,2015.The technology of big data triggers a wave of information revolution and the traditional bill printing companies began to seek a new way to develop by transformation and upgrading.As a result,Shandong LvHuan Science and Technology Co.,Ltd are facing with severe challenges and historic opportunities.I use many scientific research methods such as case analysis method,literature research method,questionnaire survey and personal interview method in this article.I also use several analytical tools such as PEST analysis method,Porter's five-competitive-forces model and SWOT analysis model to analyze the Shandong LvHuan Science and Technology Co.,L,td.By analyzing the development strategy of Shandong LvHuan Science and Technology Co.,Ltd in depth,I found several study results as follows:(1)Shandong LvHuan Science and Technology Co.,Ltd are facing the great developing opportunities.For example,this company can improve their technology through green transformation or enter new market segments.It also can extend the breadth of the product line to serve larger customer groups.What's more,this company has the Opportunities to make full use of new technologies to achieve business development.It can use strategic alliances to expand geographical coverage to enhance competitiveness,which will finally expand corporate brands and reputations.At the same time,there are many significant external environmental threats.For example,one of the major clients of Shandong LvHuan Science and Technology Co.,Ltd is Shandong Local taxation bureau.With the full implementation of the tax reform,this company may face the great risk that the revenue and profits of the corresponding invoice printing business are falling.The rise and popularity of electronic invoices may bring huge threats to the company.Last but not at least,the competition in the bill printing industry is very fierce.(2)Shandong LvHuan Science and Technology Co.,Ltd has strong advantages to develop,but we should also pay more attention to its competitive weaknesses.The Internal advantages are mainly included the following aspects:labor cost advantage,equipment process advantage and management team advantage.What's more,it has stable customer groups and excellent distribution channels.There are many competitive weaknesses.For example,this company lack the technical innovation ability and it has no R&D expenditure nor patents.Its research and development ability is weak.What's more,this company lacks technical innovation awareness and professional personnel.Compared with competitors,the overall unit cost of this company is high and the product line is narrow.Focusing on the bill printing business,Shandong LvHuan Science and Technology Co.,Ltd is vulnerable to the external environment and the competition environment of the industry.(3)In the next three to five years,Shandong LvHuan Science and Technology Co.,Ltd should strive to promote the focus strategy and focus on the target market of printing tax invoices.And increase product added value by implementing automation strategy as well as improving the efficiency.By providing better printing services and online printing services to satisfy the needs of target customers.As the result,the focus strategy can make this company obtain the core competitiveness and gain a more favorable competitive position in the paper printing industry.