An Analysis Of The Willingness Of The Public To Use WeChat Marketing

Nowdays,we are in the information age,while WeChat and has a huge user groups,many companies think of this platform with WeChat to market their own products,only in their own interests,for the sake of marketing,not to find out the suitable marketing mode of different people.Firstly,analysis of the domestic and foreign research status of WeChat marketing,to design the questionnaire according to the factors affecting the use of micro business.The questionnaire includes the use of WeChat,WeChat marketing awareness survey,WeChat marketing acceptance survey,survey and basic personal information factors affect the purchase of WeChat marketing products.Secondly,through the questionnaire star questionnaires,questionnaires,data.Then,the use of the questionnaire in the cognition of WeChat,WeChat marketing,WeChat marketing acceptance and personal background of the descriptive analysis and cross analysis,concluded that WeChat marketing products purchase rate,analysis the characteristic of WeChat marketing product purchase intention the crowd,did not use micro business groups and used the feature of micro business crowd;a backward stepwise regression model analysis using the influence of micro factors that affect the business,make people The main factors to buy products by micro business,and there are people willing to and will not buy respectively will value what factors,used the micro business crowd will use micro business again,and value respectively which factors did not use derivatives of whether people will choose to use the micro business,the value of which factors respectively;the factor analysis of the common situation of purchase marketing products from WeChat,the two Logistic regression analysis,the willingness to buy and attitude,perception,relationship between privacy,and compare the results with structural equation model.Finally,enterprises can refer to the survey,users will be classified according to different types of users with different marketing methods,remind the user's interest,to achieve the purpose of marketing;users can according to personal preference,the number of public concern,select a topic of interest to understand product information,make people more convenient.