Research On Evaluation Method Of A Enterprise Value Of E-commerce Enterprises

In recent years,the information technology develops quickly,the development of China e-commerce enterprises rapidly,in the capital market are often able to see the shadow of the electronic commerce enterprise,so the enterprise stakeholders,pay attention to the enterprise value into their attention,based on this,we need to find a a proper valuation method as soon as possible.Because the electronic commerce enterprise development time is short,whether it is the daily operations of the economic affairs or new investment projects,high risk,and enterprise management personnel in order to deal with the complicated and changeable environment,often change investment decision-making basis of the changes in the outside world.As a result,three traditional methods for evaluation of the previous will not be able to play its due role,but the real option theory in recent years is active in the financial market is to provide a way for us to evaluate the high risk industry,because the option method takes into account the implied market investment opportunities and management according to market the environmental changes of the elements of decision,which provides a new method for our evaluation of e-commerce enterprises.This paper firstly reviews the theory of value source,and then shows the theory of real option pricing in the article to be used,then the case of enterprise are introduced,the first use of discounted cash flow method to assess,and then through the assumption of real option analysis method to illustrate the applicability of the application of real option method in A the electronic commerce enterprise,find out the case of enterprises included in the options,and then evaluate the relevant parameters and options,the real option method applied to A enterprise valuation cases,the evaluation results were compared with the base date of the assessment will evaluate the value of market capitalization,compared with the market value of the real options appraisal method the value is closer to the market,which shows more advantages of real option evaluation method of real option to a certain extent to the electronic commerce enterprise The value evaluation has some practical significance.