Research On G Online Payment Company Development Strategy

G online payment company is the third-party payment of G group company,is the only positioning H province to provide e-commerce online payment services of third-party payment institutions.As start-ups,G pay company limited scale,low market share,in the face of fierce competition of the third-party payment industry,G network payment companies are in urgent need of a competitive strategy,research under the background of this pay for G company made the enterprise development strategy.First,the research on G online payment company development present situation and the external environment is analyzed.Research the current situation of development of G group from G company's market operation,human resources,technology and finance,and other aspects to analyze enterprise;Research from four aspects: PEST analysis G network payment of macro environment,and from the overall situation,competitors and industry trends G to pay the company's external environment were analyzed.Using SWOT strategic analysis,summarizes the company's strengths,weaknesses,opportunities and threats,and provide a basis for the development of strategy formulation.Second,the research for G company formulated the development strategy.Research according to the development of strategic objectives and principles,formulated the related diversification for the company's overall development strategy;From two aspects: the three industries,diversified business specific strategy for the company;Finally pay for G company overall development strategy formulation and the functional strategy,matching the clear direction for the development of the company.Finally,the related diversification development strategy,pay for G company strategic implementation safeguard measures.Include: building industry operating electric business platform,building a network management platform for settlement of strategic cooperation,expand,and optimization of products and services,optimization of enterprise organization.Ensure the smooth implementation of the related diversification strategy,the enterprise strategic target realization.This article formulated the practical,effective and operational strategy and strategic implementation safeguard measures for G company,for the development of third-party payment enterprises provide guidance and reference.